Faction: Majority-Owned by Our Collective. Join Us?

Since our inception in 2006, Faction has focused on two things - innovation and creating a Collective.

Our designers consistently spin out shapes and materials that set the standard – always with graphics that get us pumped on snow (and off).

Our Collective of film-makers, athletes and story tellers have shared rad rides from their back yards to the steepest steeps with millions, always keeping it real.

It also takes investment. We’ve taken a unique path, investing in in-house engineering, in-house media production, and an in-house sales team on-the-ground from Åre to Zermatt, Tokyo to Tirol, Vail to Val d’Isere.

To get there, over 400 investors have invested big and small, making Faction literally majority-owned by our skier fans. The Collective is the majority around here. If you’d like to get involved in a brand, a company, a movement where we’re building long-term value and the owners are individuals like you, we’re closing a round now.

For enquiries, please contact

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